Indiana Pacers 2019

The Indiana Pacers are consistently downplayed to ‘underdog’ status, and the 2019 playoffs were no different. After losing their best player mid-season, they still battled their way into the playoffs. The team’s playoff campaign was a reflection of their heart and grit, and served as a reminder to fans that they come to play every night.

Our task was to create a tagline, lockup, look and feel and corresponding pieces to support the campaign. We also designed the shirts given to players and fans before both home games.

Creative Directors: Michael Dorich, Ron Sone
Copywriter: Mike Brownell
Art Director: Bob Healy
Video: Innovative