Vital Essentials Trust-Building Series

project type

Branded Content

year

2025

my role

Creative Design Mananger

client

Vital Essentials

project overview

Vital Essentials is premium raw, freeze-dried and frozen pet food made in Green Bay, WI. Pet parents are always looking for safer, higher quality products to give their pets—so we created a series to give our consumers a peek behind the scenes to see how our food is made.

what I did

creative direction / shoot logistics & planning / bid & hired production partner

The series gave consumers a full view of how their pets' food is made—from the time the ingredients arrive to the plant until it gets packed and sent out the door.

The series gave consumers a full view of how their pets' food is made—from the time the ingredients arrive to the plant until it gets packed and sent out the door.

other projects

other projects

Hotel Zachary

Visual identity

White branded cap with turquoise logo placed on fresh lemons in a red bowl

Clover Events & Productions

Branding

Vital Essentials Trust-Building Series

Branded Content