Team.Shop

project type

Branding

year

2024

my role

Art Director

client

Wilson Sporting Goods

project overview

Team.Shop offers everything a coach needs to outfit their baseball or softball team, all in one place. Originally known as Wilson Team Shop, we rebranded to Team.Shop to better represent the platform's full suite of equipment—which includes gear from Louisville Slugger, DeMarini, EvoShield and ATEC.

what I did

brand identity / brand guidelines / visual language / collateral

Team.Shop logo, old vs new
Team.Shop logo, old vs new

Team.Shop logo suite
Team.Shop logo alternate formats
Team.Shop iconography

Knowing that the identity system would need to cover 5 different brands across 2 different sports (sometimes in the same layout), we developed a grid system to give us the flexibility to showcase as much product and branding as we needed to—leading with our brands' lifestyle imagery.

Knowing that the identity system would need to cover 5 different brands across 2 different sports (sometimes in the same layout), we developed a grid system to give us the flexibility to showcase as much product and branding as we needed to—leading with our brands' lifestyle imagery.

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