Crown Bakeries
project type
Branding
year
2020
my role
Design Lead
project overview
Crown Bakeries is a B2B baked goods provider, working with leading foodservice, food manufacturing and retail customers across the country.
what I did
brand identity / visual language
The visual identity needed to strike a balance between polished and hand-crafted given the unique combination of B2B and baking. The primary 'crown' mark and the logotype were custom and hand-drawn to nod to the craft that goes into each batch of baked goods, even at a mass scale.
We also directed a photo shoot to help build an initial asset library for the launch. The goal was to create some appetite appeal while nodding to the scale of Crown's operations.
